Vuture is a marketing automation platform focused on legal and financial industries.
For this rebrand we wanted to move them away from network graphics and a generic "techy" look and move them into a more sophisticated space that felt familiar to the industries they served. We did this through minimizing the color palette, adding a serif font for headlines, adjusting imagery to better capture their audience rather than trying to communicate the product capabilities through complex graphs and graphics.
This allowed the brand to reach a more upscale market and instilled trust with prospects and gave our sales team a foot in the door for the actual sale.
It also formalized rules for the brand that could be applied across the product for a cohesive design system.