Senior Art Director and Designer.
It's hard to mess up something with Zoe Saldana's face on it. These campaigns were geared more toward the younger audience who get their makeup and hair information from YouTube and tutorials online. We helped engage with them by bringing those same elements into email. We helped introduce the latest and greatest lip shades and helped show how they looked with different skin tones, as well as, suggestions for hairstyles based on length and texture of hair.