Senior Art Director for two years working with HP as a client. Lead all concept and design work.
I worked with HP to create campaigns that aligned with overall goals for the launch of new products or promoting existing products. I worked to define email best practices for HP while also increasing their overall engagement in email by ensuring they were part of a more cohesive experience. This included the design of landing pages for them as well.
Some highlights are:
- Customer Journey (CX)
- Email and Landing Page Design
- Introduction of animation in email to increase engagement