HP

Senior Art Director for two years working with HP as a client. Lead all concept and design work. 
I worked with HP to create campaigns that aligned with overall goals for the launch of new products or promoting existing products. I worked to define email best practices for HP while also increasing their overall engagement in email by ensuring they were part of a more cohesive experience. This included the design of landing pages for them as well.

Some highlights are:

- Customer Journey (CX)

- Email and Landing Page Design

- Introduction of animation in email to increase engagement