Senior director and designer on Delivra rebrand.
Lead research, concept discovery, and design direction which included: site look and feel as well as user experience.
- Worked with our dev team to build modules in Sketch based on Atomic Design System
- Developed a brand archetype based on market research, brand strategy, and customer feedback
- Used that archetype to explore 3 different concepts which included: mood-boards with colors, icons, photography styles, type, and user flow for site / site map.
- Chose final concept based on internal and external feedback
- Built out new site and all marketing materials
- Built site strategy based on user feedback and personalization so that we can capture data in organic ways and optimize the site based on that information.
- Worked with the product team to create a cohesive experience from the marketing site into the platform itself.