Delivra Rebrand

Senior director and designer on Delivra rebrand.
Lead research, concept discovery, and design direction which included:  site look and feel as well as user experience. 

- Worked with our dev team to build modules in Sketch based on Atomic Design System

- Developed a brand archetype based on market research, brand strategy, and customer feedback

- Used that archetype to explore 3 different concepts which included: mood-boards with colors, icons, photography styles, type, and user flow for site / site map.

- Chose final concept based on internal and external feedback

- Built out new site and all marketing materials

- Built site strategy based on user feedback and personalization so that we can capture data in organic ways and optimize the site based on that information.

- Worked with the product team to create a cohesive experience from the marketing site into the platform itself.